Press Kit

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Exciting new products bursting with surprises!

Get ready for an extraordinary treat with Giant Yowie—a colossal half-pound version of our beloved Yowie Surprise-Inside Chocolate. Indulge in sustainably sourced, GMO-free, gluten-free milk chocolate and discover TWO exclusive baby animal collectibles inside each Giant Yowie for Easter and Christmas.

Plus! Introducing YowiePop—a 3D lollipop shaped like our lovable characters. It’s naturally flavored, vividly colored, and comes with tangy sour powder for dipping. And of course, there’s an exhilarating surprise animal inside, accompanied by a mini suction cup for endless playtime adventures.

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The Story of Yowie!

The Yowie magic began in the mid-‘90s in Australia with a playful approach to educating children about the importance of wildlife conservation. Now, the unique, novelty treat is in the U.S. and parents and kids alike are learning why Yowie is the smart treat!

Yowie Surprise-Inside Chocolate stars the six Yowie characters – Rumble, Boof, Crag, Ditty, Nap & Squish – who each guard a particular wildlife habitat. The Yowie-shaped chocolate shell surrounds a recyclable capsule wrapped in colorful bright foil. Inside is…a surprise!  – a highly detailed, realistic-looking collectible endangered animal and a full-color leaflet that teaches kids all the amazing traits the animal possesses.

The Yowie Surprise-Inside Chocolate is delicious, responsible, educational, and most of all, FUN! Plus, parents can feel good giving their kids a treat made without GMOs, gluten, nuts, or anything artificial – just 100% milk chocolate and already available in 30,000 retail outlets across the United States.

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40k Downloads per month

Mr A+ – An avid Yowie collector himself, Michael Theo aka Mr A+ was delighted to be one of the first people in the world to find out what the next series of collectible animals are inside Yowie chocolates. Join him as he ‘unboxes’ the collection and becomes a new father to 17 Baby Animals!

Listen Now
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Tigga Mac – The wonderfully creative and talented Tigga Maccormack recreated the beloved character, Ditty, for a delicious piece of content that had over 350k plays in its first 72 hours!

Watch now
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Grace Mary Williams – Yowie World partnered with much loved TikTok star and candy connoisseur, Grace Mary Williams, to share our cute and delectable surprise inside chocolates to her 2 million followers over 4 videos!

Watch now
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WHat the press is saying!

“Having teachable moments with kids using sustainably sourced chocolate is a parenting win.”

– Family Ever After Blog

“In addition to delicious chocolate that parents can feel great about sharing with their children, the experience of surprise and delight of discovering a new endangered animal and learning all about it adds a wonderful educational aspect to the Yowie treat experience.”

– Market Insider

“This brand has high-quality chocolate and it’s made to enjoy by chocolate lovers all over the world.”

– Buzzfeed

“Yowie surprise-inside chocolates provide an engaging experience outside of the typical holiday treat.”

– Bloomberg

“The Yowie Group announced that its Wildlife Conservation Series of Surprise-Inside Chocolates has raised $250,000 for the organization [in securing] protection for threatened wildlife species across the planet.”

– Confectionary News

“Rather than simply producing a limited-edition Halloween treat or toy, Yowie Group is providing virtually everything needed to have a spook-tacular Halloween at home this year while creating loads of opportunities for quality family time.”

– Confectionary Production

“A positive influence in the classroom!”

– Australia’s Guide to Central Coast Magazine

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Yowie Fast Facts!

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“Yowie” is the Australian version of Sasquatch or Yeti and translates to “hairy people.”

Yowie is the #2 surprise inside item in the world!

Yowie chocolate is made from 100% milk chocolate that is sustainably sourced, Rainforest Alliance Certified, and contains no GMOs, no gluten, and no nuts.

Each Yowie chocolate comes with a surprise endangered animal toy inside along with a fun facts to make learning fun!

Launched in Australia in 1995, Yowie was one of the top-selling treats in Australia in the late 1990s and early 2000s, selling more than a million units a week. Yowie relaunched in 2014 for US markets.

In the last five years, Yowie has contributed more than $300,000 to wildlife conservation.

Yowie chocolate is made in the U.S.A. with a delicious Swiss recipe!

On and our social media channels there are more than 150 online craft and educational activities created especially for kids with more released every month.

Yowie is beloved by elementary teachers across the U.S and Australia and used in classrooms to reward students, encourage positive behavior, and support curriculum on endangered animals and wildlife conservation.

To date, we’ve designed and manufactured 166 unique collectible animals and Yowie characters.

Every day of the year you can learn new things about endangered wildlife and the animals featured in each Yowie series on, YouTube, Pinterest, Facebook and Instagram.

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The Yowie Team!


Rob Saunders,
SVP Sales

With more than thirty years in the consumer-packaged goods industry with an extensive background in candy and pet foods, I specialize in customer and broker development and driving category sales. It’s been exciting to see Yowie’s fast growth into 30,000 retail locations nationwide.

Yowie represents education and engagement with the natural world. I love that Yowie collectibles help kids and families understand the unique role we have in protecting endangered species around the world

The Alpaca since it’s a social animal, intelligent and found in South America. And “Alpaca” is a lot of fun to say!


Lenny Buzik,
VP Sales

I have a taste (and skill) for supporting candy companies, working at major manufacturers such as Mars Wrigley, Kraft and Kellogg’s before coming to Yowie in 2015.

My favorite character has to be Rumble, as he is the leader of the tribe, despite his excitable and “rough around the edges” demeanor.

My favorite is the Giant Panda from our first series. I view the Panda as an iconic symbol and staple of the beginning of our Yowie journey.


Geoff Richards,
Sales Manager

I love two things about my job: working with our clients and the fringe benefit of getting to eat Yowie chocolate! In 2018, I brought my extensive experience in customer development, category management, operations and revenue in both the ANZ and US markets to my role at Yowie. I honed these skills through a sales manager role at Kimberly-Clark and consulting with a variety of other fast-moving consumer goods companies.

I love the fact that Yowie is not only a great tasting treat, but it also provides education about our wildlife in a fun and interactive way.

My favorite would be Boof who has plenty of fun while protecting the rainforest and mountain habitats.


Wayne Brekke,
Chief Financial Officer

Yowie benefits from my experience in public and private companies ranging from start-up to Fortune 100 businesses spanning food, manufacturing, consumer products, service, retail and distribution industries. I’ve managed corporate dealings across five continents to date. So, if anyone is interested in a business meeting in Antarctica, let me know!

Rumble – I love the name and the fact that he is related to a kangaroo – one of my all-time favorite animals.

Although I love kangaroos, my favorite animals we’ve featured so far are Albert’s Lyrebird and the Hooded Pitohui from the current Animals with Superpowers series. They have incredibly unique super-power stories and the detail on both collectibles is great.


Cynthia Thayer, Global Chief Marketing Officer

As an executive marketing thought leader, I’ve successfully scaled consumer product business with multiple product lines for Fortune 100 and 500 global brands. I’m fluent in English, Spanish and Brazilian Portuguese and have held business meetings in all three languages—just not at the same time!

I love seeing how excited fans get across our social channels each time they dive into learning about a new animal. It’s heartwarming to see people engaging so much with the educational content we share every day.

Ditty because he makes me laugh with his always upbeat and confident personality. He’s never deterred, even when the odds look insurmountable. He just rolls up his sleeves and figures out what to do in the most creative (and dramatic!) way possible.


Leonidas Valle, VP Global SC Operations

My diverse career trajectory has taken me all over the world working for companies like Warner Lambert, Pfizer, Cadbury, Avon, Bombril and Mondelez. I’m fluent in three languages, lived overseas for 17 years and have worked in more than 30 countries!

It’s not only a chocolate treat with a surprise inside, but also a great educational tool for young kids.

I am extremely connected with the oceans, so my favorite has always been Squish, the guardian of animals who live in the waterways.


Mike Stockley,
Production Engineer

I’m the one who makes sure you get your Yowie chocolate! I manage our US supplier relationships on a day-to-day basis and ensure product is produced and available for Yowie customers. I also get involved with new product development, from idea generation to production of the finished product, working alongside my strategy, sales and marketing colleagues.

BOOF! The guardian of the rainforest and mountains. He is delightfully unpredictable and the ever-funny clown of the Yowie Family.

The Black-flanked Rock-Wallaby. Being Australian, I’m a fan of kangaroos, and I like the Rock-Wallaby’s superpower of super sticky feet to help it climb on the rocks.


Anton Ramli,
Corporate Accountant

I prepare the company’s financial reports and work with auditors to ensure compliance. I promise, it’s much more fun than it sounds—especially as Yowie grows by leaps and bounds across the United States and Australia.

Yowie helps me teach my 3-year-old about endangered animals and wildlife preservation.

The Giant Panda from the Premier Series – it’s my favorite because pandas are roly-poly and eat lots of bamboo!

Mardi Girdzius

Margi Girdzius,
Senior Accountant

I have worked in Accounting all my life and truly love it. Here at Yowie, I am continuing the work I enjoy and helping to support our team.

I love the educational aspect of the toys, including what I hope would be inspiration to cherish this earth for future generations

I don’t have one, but as stated above, am happy to see Yowie playing a part in trying to save endangered species.



[email protected]+1 (312) 730-7163

US Sales

Rob Saunders: [email protected] | +1 (480) 263-7740 
Lenny Buzik: [email protected] | +1 (646) 229-9331

AU Sales

Geoff Richards: [email protected] | +61 447 275 492

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